In a recent feature article from CRN Australia, Brad Howarth interviewed DiUS CTO, Daryl Wilding-McBride on the challenges and opportunities in bringing new tech to market.

Daryl provides his perspective on DiUS’ general approach to adopting new tech and talks through through DiUS’ work on the REA Group virtual reality real estate app.

While some technology might look appealing on the surface, it can still be hard to find that early adopter customer to prove out its usefulness. But look hard enough, and you might find them.

When Melbourne cloud and digital specialist DiUS began investigating virtual reality, that early adopter proved to be REA Group.

DiUS head of technology Daryl Wilding-McBride says his company’s foray into VR continues a spirit of innovation and a desire to use leading-edge technology to solve business problems and challenges to create opportunities that goes back to the company’s foundation 13 years ago.

“We are not just a mobile and web software development shop,” Wilding-McBride says. “We build our own hardware and were working with mesh networks and sensors way before it was called the internet of things. So we have always been pushing the horizon out and trying to be always ahead of the game.”

The VR exploration came via software engineer Matthew Butt, who had joined DiUS from a background in gaming, and got the company interested in using 3D models from gaming in real-world applications.

“We started to think about data visualisation and started to explore how 3D models from the gaming world could help businesses visualise their data,” Wilding-McBride says.

That led to a series of proof-of-concepts, which piqued the interest of REA Group. The partnership ultimately earned DiUS the Customer Experience trophy at this year’s CRN Impact Awards.

“REA is always keen to experiment and try new things, and so that is how it came about to use VR to visualise real estate,” Wilding-McBride says. “It is still fairly early days, and we are still learning as well about how to make it appealing, and find valuable use cases for companies that aren’t on the edge like REA is.

“That is the challenge for us – how to apply this technology in ways that are valuable. It’s a multi-year play, and we don’t really have a timeframe for return on investment. But we do believe it will happen.”

Similar thinking is also driving DiUS’ current examination of AI, backed by the belief that computing needs to become a lot more intelligent.

“Companies like ours can’t afford to wait until something is a sure thing, because then we are scrambling to build expertise and credibility,” he says. “We need to be doing that now, long before it is a sure thing. We can’t afford to rest on what we are good at today, because it doesn’t necessarily mean that we can prosper in years to come if just keep focusing on that.”

This excerpt is taken from

Read the full CRN Australia article: Meet the Aussie resellers profiting from artificial intelligence, VR, drones, 3D print and more

Read the DiUS case study: REA Group: Australia’s first virtual reality property app